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Levis Ambiance Ad is a Titillating Paint Promotion

 - May 27, 2009   Updated: Mar 24 2011
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Created for paint manufacturer Levis, this fabulous ad is a great combination of interior design and fashion.

Certainly striking with the red paint and implied nude model, this ad is eye-catching and memorable. It was created by TBWA, an ad agency in Brussels.

This Levis paint print ad is exceptional.

Implications - The fashion industry is known for breaking society's rules to sell glamour, and other industries are channeling couture ads and editorials to achieve a similar effect. In this print ad, the company uses paint in place of an avant-garde gown to evoke luxury and allure, thereby introducing a fashionable connotation that isn't often seen in the interior design market.