With Coachella kicking off this year's festival season, many consumers are eager to saturate their wardrobes with bold colors and patterns, making the launch of the Forever 21 Pepsi clothing and accessories collaboration the perfect outlet for them to find the appropriate outfit.
Boasting styles for both women and men, the collection focuses on retro tie-dye prints, collage-style patterns that honor Pepsi's rich branding history, old school track suit styles, and so much more. What's especially great about the collection is that the different pieces can easily be paired together or mismatched, with matching sports bra and bike short combinations available, in addition to cozy pants, crewneck tees and sweaters.
To represent the campaign, the brand tapped Australian producer, singer, songwriter and DJ Alison Wonderland, who will be gracing festival stages herself over the summer.
What's Driving This Trend
- Festival Fashion Frenzy
- Opportunity for fashion companies to partner with beverage brands and create festival-themed apparel collections.
- Branded Collabs
- Bringing together iconic beverage brands with fashion brands creates new avenues for branding and revenue streams.
- Gender-neutral Style
- Designing festival fashion that appeals to both males and females creates a wider range of target consumers.
Who This Affects Most
- Fashion
- Fashion companies can leverage the popularity of festival season and collaborate with beverage brands to create festival wear collections.
- Beverage
- Beverage companies can create merchandise collections in partnership with fashion brands to promote brand awareness and revenue streams.
- Music
- Opportunity for music festivals to partner with fashion and beverage brands to create festival-themed merchandise collections and enhance the festival experience.
