The recent Pepsi ad of a hovering illusionist is something to see, until you know the trick behind it. As part Pepsi Max’s new campaign, the soda drink company commissioned illusionist Dynamo to pull a trick onto unsuspecting civilians of London. The video showcases the illusionist levitating right next to a double-decker bus.
The pedestrians were all naturally captivated by the trick—and who can blame them? It’s not often you see a guy levitating beside a double-decker bus in London, but maybe it’s a common occurrence at platform 9 3/4. The levitation trick is done with the use of a fake arm and a bracket connected to the frame, which holds up the performer.
Levitating Magician Soda Ads
More Stats +/-
Ergonomic Bottle Repackaging
Godly Fast Food Art
Controversial Rapper-Created Ads
Obsessive Vending Machine Blogs
Artery-Flowing Soda Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Pepsi Ad of Magician Dynamo Will Grab Your Attention
- By: Ian Andrew PanganibanJul 1, 2013