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Edgy Effortless London Lookbooks

The Pepe Jeans London Spring/Summer 2014 Campaign is London Cool

— February 6, 2014 — Fashion
The new Pepe Jeans London Spring/Summer 2014 campaign stars Victoria’s Secret model Behati Prinsloo. Following in the footsteps of another Victoria’s Secret model Cara Delevingne, and other beauties such as Alexa Chung, Sienna Miller and Laetitia Casta, Prinsloo does not disappoint.

Evoking the edgy effortless laid-back style the brand is known for, the new Pepe Jeans London Spring/Summer 2014 campaign is all about chilling on London’s streets. Featuring Prinsloo and models Marta Dyks and George Alsford, the black and white images pay homage to London’s musically cool heyday of hedonism and too cool for school attitude. 

Photographed by fashion photographer Josh Olins, the Pepe Jeans London Spring/Summer 2014 campaign is styled by Clare Richardson and features a lot of plaid, casual tees and bomber jackets.
Trend Themes
1. Edgy Effortless Style - Fashion brands can capitalize on the trend of edgy, laid-back fashion campaigns to attract younger consumers who value comfort and style.
2. Black and White Photography - Photographers and fashion brands can experiment with black and white photography to create vintage-inspired campaigns that evoke nostalgia and a sense of timelessness.
3. Musically Cool Aesthetics - Brands can incorporate musically cool aesthetics, such as plaid, bomber jackets and casual tees, to appeal to consumers who identify with that subculture.
Industry Implications
1. Fashion - Fashion brands can use this campaign as inspiration to create their own edgy, vintage, and musically-inspired campaigns to attract consumers who value style and comfort.
2. Photography - Photographers can experiment with black and white photography to create compelling, timeless images that evoke an emotional response from viewers.
3. Music - Music brands can partner with fashion brands to create a cohesive, musically-inspired campaign that appeals to consumers who identify with that subculture.
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