A People for Bikes ad campaign that started in March 2010 is aimed at getting people out of their cars and onto bicycles as a primary means of transportation. Despite the lack of bike lanes in many cities, biking is healthy for the rider and the environment.
Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.
Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.