Modular Accessory Urban E-Bikes

The 'Pendler' E-Bike Concept by Layer Design is Practical

The 'Pendler' e-bike concept has been designed by Layer Design as a practical transportation solution for urbanites to help them get around town on their own terms. The bike by the London-based creative agency is imagined with functionality in mind and boasts a series of modular accessories for riders to customize it to their needs. The bike gets its name for the Danish word for pendling, meaning commuting, and pays homage to the embedded nature of cycling in the country.

The 'Pendler' e-bike concept boasts a U-shaped frame and is imagined with a 45Hn electric motor concealed within. Riders could easily position their smartphone onto the handlebars to follow navigation, while the folding construction of the bike allows for easy storage between rides.

Modular Urban E-bikes
Developing modular e-bikes for urban commuting is a disruptive innovation opportunity for the transportation industry.
Customizable E-bike Accessories
Designing customizable accessories for e-bikes is a disruptive innovation opportunity for the accessories industry.
Foldable E-bike Design
Creating foldable e-bikes for easy storage is a disruptive innovation opportunity for the bike manufacturing industry.

Industries Being Reshaped

Transportation Industry
The 'Pendler' e-bike concept presents an opportunity for the transportation industry to incorporate practical and customizable e-bikes for urban commuting.
Accessories Industry
The modular accessory feature of the 'Pendler' e-bike concept presents an opportunity for the accessories industry to develop customizable and functional accessories for e-bikes.
Bike Manufacturing Industry
The foldable design of the 'Pendler' e-bike concept presents an opportunity for the bike manufacturing industry to incorporate easy storage options in their products.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 30%
Freshness 13%