This fantastic and uber-manly shoot photographed by Jon Norddahl features none other than dutch actor Pelle Hvenegaard who is sizzling in Bette Bondo menswear.
Smoldering, hyper-masculine and sexy can be used to describe this seductive Pelle Hvenegaard spread. Looking more stylish than ever with that extra element of gentleman-chic, the handsome dutch actor definitely has the element of suave down to a tea.
Implications - The modern man wants to be a refined renaissance man who is equally adept in the kitchen making a braised oxtail as he is on the playground, swinging for the fences. Marketers should create campaigns that reflect this desire to be well-rounded yet upscale by portraying models who have it all.
Key Themes Behind This Trend
- Refined Renaissance Man
- Marketers should create campaigns that reflect the desire to be well-rounded yet upscale by portraying models who have it all.
- Gentleman-chic
- Opportunity for fashion brands to create clothing lines that embody the essence of being stylish and sophisticated.
- Hyper-masculine
- Brands can develop products that target the market for men who embrace their masculinity.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of gentleman-chic by developing clothing lines that cater to the sophisticated male.
- Marketing and Advertising
- Marketers can seize the opportunity to create campaigns that showcase the modern man's desire to be well-rounded and upscale.
- Personal Care and Grooming
- Brands in this industry can develop grooming products and services that cater to the hyper-masculine market.
