If you're not already a dog lover, I suggest you watch the Pedigree Puppy commercial, because you will become one after it's over. Not only is the Pedigree Puppy commercial absolutely adorable, but it showcases dogs' intelligence, at least their intelligence in the animal kingdom.
Nevertheless, the Pedigree Puppy commercial will melt your heart a little bit, especially when the little guy runs towards the camera.
Implications - Using animals in advertising campaigns is an easy way to evoke empathy from consumers. The general public often associates animals with positive emotions and are thus more receptive to the ideas being presented. Corporations looking to sell a hard idea to the general public may consider appealing to consumers' emotions rather than their logical or ethical rationale.