If you're not already a dog lover, I suggest you watch the Pedigree Puppy commercial, because you will become one after it's over. Not only is the Pedigree Puppy commercial absolutely adorable, but it showcases dogs' intelligence, at least their intelligence in the animal kingdom.
Nevertheless, the Pedigree Puppy commercial will melt your heart a little bit, especially when the little guy runs towards the camera.
Implications - Using animals in advertising campaigns is an easy way to evoke empathy from consumers. The general public often associates animals with positive emotions and are thus more receptive to the ideas being presented. Corporations looking to sell a hard idea to the general public may consider appealing to consumers' emotions rather than their logical or ethical rationale.
Why This Trend Is Growing
- Animal-inclusive Advertising
- Incorporating animals in advertising campaigns can evoke empathy and positive emotions from consumers.
- Emotional Appeal Strategy
- Corporations can explore appealing to consumers' emotions rather than logical or ethical rationale.
- Intelligent Animal Representation
- Showcasing animals' intelligence can resonate with consumers and create a positive brand association.
Industries Being Reshaped
- Marketing and Advertising
- The marketing and advertising industry can utilize animal-inclusive campaigns to connect with consumers on an emotional level.
- Consumer Goods
- Incorporating emotional appeal strategies can be particularly effective in consumer goods industries, where positive emotions can drive purchasing decisions.
- Media and Entertainment
- The media and entertainment industry can benefit from showcasing intelligent animal representation to captivate and engage audiences.
