Indoor gardens are nothing new; they have been around long before their recent boom in popularity, but the Peat Gardening Kit has a twist that will make it stand out amongst the crowd. Targeting children, it not only introduces fresh produce into the home, it also teaches kids the importance of responsibility and healthy eating. As the designer points out, "The product hopes to remove preconceptions towards growing vegetables, making it fun and engaging."
Conceived by Nottingham Trent University product design student Edward Barber, the Peat Gardening Kit can be used by adults, but it does include a home-mailing program that sends kids seasonal seeds and activity booklets with easy instructions and cute names like 'Carl the Carrot.'
The Peat Gardening Kit also comes with a windowsill-sized greenhouse and tools.
What's Driving This Trend
- Indoor Gardening for Children
- The Peat Gardening Kit is a unique take on indoor gardening that targets children to teach them the importance of fresh produce and healthy eating habits.
- Educational Gardening Kits
- The Peat Gardening Kit serves not only as a means to grow fresh produce but also as an educational tool that will disrupt the market of ordinary indoor gardening kits.
- Mail-order Seed Kits
- The home-mailing program aspect of the Peat Gardening Kit is a market opportunity for mail-order seed and gardening kit companies to create similar mail-in subscriptions for families that want to garden indoors.
Who This Affects Most
- Indoor Gardening
- The Peat Gardening Kit is a direct competitor to companies in the indoor gardening industry, particularly those that offer kits targeted towards children.
- Children's Learning and Educational Tools
- The Peat Gardening Kit's educational aspect presents an expansion opportunity for companies that focus on creating learning and educational tools for children.
- Mail-order Subscription Services
- The Peat Gardening Kit's home-mailing program presents an opportunity in the market for mail-order subscription services, especially for those centered around gardening and hobby activities.
