Reese's has unveiled a range of peanut butter of chocolate cups in all shapes and sizes that offer more or less the same ratio of peanut butter to chocolate to satisfy all who love the classic ingredient combination. Now, Reese's is unveiling two all-new 'Lovers Cups' for those who would prefer their Reese's Peanut Butter Cups with either more chocolate or more nut butter.
While the snack cup for Peanut Butter Lovers contains a higher proportion of peanut butter and even a visible top layer of peanut butter, the Chocolate Lovers cup contains a thicker, richer and darker milk chocolate shell.
To help consumers get their hands on these new products, Reese's is opening the Reese’s Swap Shop for just a few days, which will allow visitors to swap anything they please for the new Lovers Cups.
Extra-Nutty Chocolate Cups
More Stats +/-
Halloween Candy-Exchanging Machines
Branded Candy-Themed Sundaes
Chocolate Fan-Searching Billboards
Heart-Shaped Cookie Skillets
Candy-Studded Chocolate Bars
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.