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Extra-Nutty Chocolate Cups

Reese's Newest Peanut Butter and Chocolate Cups Play with Ratios

— March 26, 2019 — Lifestyle
Reese's has unveiled a range of peanut butter of chocolate cups in all shapes and sizes that offer more or less the same ratio of peanut butter to chocolate to satisfy all who love the classic ingredient combination. Now, Reese's is unveiling two all-new 'Lovers Cups' for those who would prefer their Reese's Peanut Butter Cups with either more chocolate or more nut butter.

While the snack cup for Peanut Butter Lovers contains a higher proportion of peanut butter and even a visible top layer of peanut butter, the Chocolate Lovers cup contains a thicker, richer and darker milk chocolate shell.

To help consumers get their hands on these new products, Reese's is opening the Reese’s Swap Shop for just a few days, which will allow visitors to swap anything they please for the new Lovers Cups.
Trend Themes
1. Customizable Treats - Reese's introduces new cups that allow customers to choose their preferred ratio of peanut butter to chocolate, tapping into the trend of customizable treats.
2. Sensory Experience - Reese's creates a sensory experience for chocolate lovers with their new rich and dark milk chocolate shell, catering to the trend of indulging in heightened taste experiences.
3. Brand Activation - Reese's opens a pop-up swap shop to create buzz and engage with customers, showcasing the trend of experiential marketing and brand activation.
Industry Implications
1. Confectionery - The confectionery industry can benefit from offering customizable options for customers to create their own unique treats.
2. Chocolate - The chocolate industry has an opportunity to explore new flavors and textures, like rich and dark milk chocolate, to cater to consumers' evolving taste preferences.
3. Retail - The retail industry can learn from Reese's pop-up swap shop and create unique activations to enhance customer engagement and build brand loyalty.
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