PB & Jams is a brand that was redesigned with the help of Luis E Quevedo, who decided on a slightly retro look. With the use of specific font and coloring, the peanut butter and jam takes on a nostalgic aesthetic of the past.
Quevedo also decided to add in certain hobbies of the founder of PB & Jams, using a spinning record in one area since the owner is a DJ. It's these small added details that makes this label so appealing. Moreover, since most of the label is done in brown, the few sections of color really pop out even more. Outlines of elephants have also been added, which gives the product a quirky and fun feel to it.