Long lines and music festivals go hand-in-hand, but Apple Pay is aiming to change this through offering an incentivised payment program that awards those using the tap-to-pay technology with express lines, reduced prices and gifts.
One of the perks of using Apple Pay included an Order Ahead drink service which enabled festival goers to bypass the wait lines. According to the brand, this move is a win-win for both consumers and the festival's vendors as the convenience increases sales, improves efficiency and keeps festival attendees satisfied.
This clever marketing move aims to reach a younger demographic by demonstrating the ease of the technology. After the seamless ordering, younger consumers may be more likely to integrate Apple Pay into their lives outside of festivals.
Image Credit: Josh Constine via Techcrunch
Key Themes Behind This Trend
- Tap-to-pay Festival Programs
- Opportunities for companies to create similar programs that incentivize tap-to-pay technology at large events.
- Order Ahead Services
- Innovative programs that allow customers to bypass wait times and enhance their experience at events or establishments.
- Marketing to Younger Demographics
- Opportunities for companies to showcase the ease of technology to younger generations through clever marketing strategies.
Where This Applies
- Festival Industry
- Companies in this industry may benefit from adopting tap-to-pay technology and incentivizing its use to enhance attendee satisfaction.
- Payment Processing Industry
- With the popularity of Apple Pay's program, opportunities for payment processors to develop similar programs for large events and festivals.
- Marketing Industry
- Innovative marketing strategies aimed at younger demographics utilizing technology can be applied to a variety of industries looking to stay relevant and attract younger consumers.
