Long lines and music festivals go hand-in-hand, but Apple Pay is aiming to change this through offering an incentivised payment program that awards those using the tap-to-pay technology with express lines, reduced prices and gifts.
One of the perks of using Apple Pay included an Order Ahead drink service which enabled festival goers to bypass the wait lines. According to the brand, this move is a win-win for both consumers and the festival's vendors as the convenience increases sales, improves efficiency and keeps festival attendees satisfied.
This clever marketing move aims to reach a younger demographic by demonstrating the ease of the technology. After the seamless ordering, younger consumers may be more likely to integrate Apple Pay into their lives outside of festivals.
Image credit: Josh Constine via Techcrunch