Pay By Skrill is a new service that will help subscribers with MTN, a South African mobile telecommunications company, use finds in their mobile wallets to buy products from global Internet brands that are a part of the Skrill network. The first to enjoy the service are MTN users in Ivory Coast and Rwanda, before the service is rolled out elsewhere.
To use the service, users can simply go to the website of a Skrill merchant, select their purchase choose the 'Pay By Skrill' option. This allows them to use money in their mobile wallets to pay for purchases on the Internet.
Ultimately, the Pay By Skrill initiative is an attempt to revolutionize the digital marketplace by taking convenience and engagement to a new level, helping win over consumers in the burgeoning emerging markets of the developing world.