The Cue Spring Summer 2014 ad campaign focuses on a patterned jumpsuit photoshoot that speak to one of the biggest fashion fads of the year. Although a subtle one, overalls and jumpsuits have been making quite the comeback. In this case, feminine florals and sleek silhouettes give the retro staple a modern update in all the right ways.
Starring model Juliana Schurig, the patterned jumpsuit photoshoot was shot in studio against a basic backdrop by photographer Paul Scala. The Australian brand may be gearing up for their summer season, but women living in the Northern Hemisphere can easily wear similar styles throughout the fall. The patterned jumpsuit photoshoot provides great inspiration for the upcoming cooler season for those who don't want to let go of summer any time in the near future.
What's Driving This Trend
- Patterned Jumpsuits
- The trend of patterned jumpsuits is making a comeback and provides an opportunity to incorporate modern updates to retro staples.
- Feminine Florals
- The trend of feminine florals in jumpsuits provides an opportunity to cater to women who want a modern fashion update.
- Seasonless Styles
- The trend of seasonless jumpsuit styles provides an opportunity for brands to cater to customers in both hemispheres and maximize sales potential.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of jumpsuits and provide modern updates to retro styles.
- Photography
- The photography industry can capitalize on the trend of jumpsuits and provide unique and creative backdrops for photoshoots.
- Retail
- The retail industry can capitalize on the trend of seasonless jumpsuit styles and cater to a wider range of customers, maximizing sales potential.
