This patterned chocolate branding reveals unique artistic images that serve to add a level of sophistication to the packaging while also ensuring that it stands out to potential consumers.
Called 'Folkowe Mecyje,' the Polish brand sought to dig into its Polish roots in order to create packaging that is true to its history. The patterned chocolates came as a result of this process, with each individual piece of art on the packaging being inspired by traditional folk art in various regions of Poland. The resulting product will appeal to those of Polish descent as well as tourists and those interested in the background of the country.
This chocolate branding is able to capture the artistic aspects of Polish folk culture while maintaining a contemporary design.