Photographed by Saverio Cardia, the 'Pattern Pending' Essential Homme editorial features the latest in vibrant seasonal menswear styles. Setting sail for spring, this bold fashion story highlights bright color tones and eye-catching patterns.
From boldly printed outerwear to carefree sports-wear styles, this effortlessly elegant shoot dares to stand apart from the crowd. Unafraid of mixing it up, stylist Lucio Colapietro outfits Why Not model Jed Texas in a slew of spirited pieces filled with youth and energy.
Exuding attitude, personality and fashion flair, the Pattern Pending Essential Homme editorial features winning designer looks from labels that include Burberry Prorsum, Marni, Missoni, Costume National, Viktor & Rolf and Prada among others. From lightweight knits to embellished shirts, this editorial spread takes fashion risks that pay off.
What's Driving This Trend
- Vibrant Menswear Styles
- Disruptive innovation opportunity: Develop a sustainable and eco-friendly printing method for vibrant patterns on menswear.
- Mixing Patterns and Colors
- Disruptive innovation opportunity: Create a software or AI-driven system that suggests harmonious pattern and color combinations for fashion styling.
- Fashion Risks and Flair
- Disruptive innovation opportunity: Design a virtual try-on platform that allows consumers to experiment with bold and unconventional fashion choices.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate augmented reality technology in fashion retail to provide interactive, immersive shopping experiences.
- Printing
- Disruptive innovation opportunity: Develop advanced 3D printing techniques to create intricate and customizable patterns on garments.
- Artificial Intelligence
- Disruptive innovation opportunity: Utilize machine learning algorithms to analyze fashion trends and forecast popular pattern and color combinations.
