The brand Fancy Features is offering consumers an interactive way to get involved in creating their decor pieces with canvas print pattern artwork pieces. The works are designed with a coloring book theme with a black and white illustration of an intricate pattern that viewers can customize and fill in with their choice of colors and art supplies. This allows consumers to customize the artwork pieces in their home without having to feel the need to be talented or skilled at drawing.
The prints come in an array of styles and designs, but most feature a circular aesthetic with repetitive shapes, forms and illustrations. Each canvas comes with a set of prismatic acrylic paint pens for mess-free application. Consumers can also send in their designs to Fancy Features as templates.
Key Themes Behind This Trend
- Interactive Artwork
- Providing consumers with an interactive way to create decor pieces by offering a coloring book theme with customizable canvases.
- Personalization
- Allowing consumers to customize the artwork pieces in their home without having to feel the need to be talented or skilled at drawing.
- Mess-free Painting
- Offering a set of prismatic acrylic paint pens for mess-free application of paint on the canvases.
Where This Applies
- Home Decor
- Disruptive innovation opportunity: Offering customizable canvas prints for consumers to personalize their home decor.
- Art Supplies
- Disruptive innovation opportunity: Providing mess-free paint pens for consumers to use on a variety of different applications.
- Entertainment
- Disruptive innovation opportunity: Offering an interactive and entertaining way for consumers to create art without needing to be skilled at drawing.
