Kotex Hires Patricia Field to Create Pretty Pads

 - Apr 6, 2011
References: ubykotex & adage
Kotex is breaking out of the traditional feminine sanitary napkin advertising mold. They have hired famous designer Patricia Field to create a series of pads that they are calling "haute."
I’ll wait for you to stop laughing.
OK, they are serious about this new marketing campaign.

April 4 as U by Kotex will also be your chance to offer your own design of a fashionable sanitary pad.

Seems that Kotex discovered women were tired of the
‘institutional experience’
of sanitary pads.

Patricia Field, who won an Emmy and was nominated for an Oscar for fashion and costumes for "Sex and the City," "Ugly Betty," and "The Devil Wears Prada,"

BantheBland.com is where budding period protection designers can login to enter to win a trip to New York Fashion Week.

Images from: http://www.ubykotex.com/get_real/design/gallery