Prim Pink-Hued Portraits

The Pastel Wonderland Cosmo Girl Indonesia Editorial is Elegantly Edgy

The 'Pastel Wonderland' Cosmo Girl Indonesia editorial is featured in the Asian publication's October 2012 issue. Starring VTM model Lana, this striking outdoor spread highlights the season's hottest pastel palette. The model is lensed by photographer Rio Surya Prasetia, who captures her in vast meadows and gorgeous gardens.

Sporting a prim wardrobe curated by stylist Jessica Estherina, Lana is a demure vision exuding a ladylike elegance and femininity. The model's edgy makeup looks give this fashion story an unexpected cool factor juxtaposing against the subtlety of her girly garments.

The Pastel Wonderland Cosmo Girl Indonesia editorial showcases demure elegance with an edgy rock-and-roll twist. Model Lana sports prim pastel ensembles that are elevated with messy locks and a bright blue lip.

Pastel Palette
The trend of using pastel colors in fashion editorials offers opportunities for cosmetic and fabric industries to develop products that cater to this growing trend.
Ladylike Edgy Style
Combining ladylike dresses and edgy accessories is becoming more popular, offering opportunities for fashion retailers to mix and match different styles.
Outdoor Photography
The trend of using the natural environment as a backdrop for fashion editorials offers opportunities for camera and photography equipment industries to develop products that cater to this growing trend

Sectors Adopting This

Fashion
Manufacturers can explore the use of pastel colors in fabrics and create dresses that combine ladylike and edgy styles.
Cosmetics
Cosmetics companies can capitalize on the trend of bold and edgy makeup looks to offer products that cater to this growing trend.
Photography
Camera and photography equipment industries can provide outdoor photography enthusiasts with the right equipment and accessories that cater to this growing trend of using the natural environment as a backdrop for fashion editorials.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 76%
Freshness 8%

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