The Parra “Not So Happy Bird” Figure is Down and Out

 - May 8, 2010   Updated: Jul 11 2011
References: & highsnobiety
The Parra “Not So Happy Bird” figures are having a bad day. These downcast chicks will have you feeling like life's not so shabby. Produced by the creative agency Toykyo, the figures will be available in black and in white and comes in a box reading “everything is going to be alright” in a 60s-style font.

Indeed, everything is just fine with this collaboration between Dutch artist Parra and Toykyo.

Implications - Many consumers are drawn to products with which they are able to share a personal connection or relation. A simple way for businesses to generate such feelings is by giving their products or services human characteristics. Such traits will be easy to relate to and will likely lead a consumer to invest his or her own time and money in that organization.