The new Paris Saint-Germain kit, designed by Nike for the reigning champions of the French league, hopes to inspire the team to use their French league performances as a stepping stone towards conquering continental European competitions.
The away kit is white and has a white stand collar with blue trim, white cuffs with blue trim and an oversized Paris Saint-Germain crest -- bearing the iconic Eiffel Tower -- on the chest. The back of the neck contains a white pennant tab with the message 'Ici C'est Paris', or 'Here it's Paris'.
The Paris Saint-Germain kit's colors reflect the team's core values -- elegance (blue), passion (red) and respect (white). In addition to these meaningful design elements, the kit also bears the latest in Nike's performance innovation and kit technology, including Dri-Fit technology, laser-cut ventilation holes and mesh panels.
Key Themes Behind This Trend
- Performance Innovation in Sports Kits
- The introduction of Dri-Fit technology, laser-cut ventilation holes, and mesh panels in sports kits presents an opportunity for disruptive innovation in the sports apparel industry.
- Symbolic Design Elements in Sports Kits
- The incorporation of meaningful design elements, such as the iconic Eiffel Tower crest on the Paris Saint-Germain kit, presents an opportunity for disruptive innovation in sports branding.
- Embracing Local Culture in Sports Kits
- The use of colors and symbols that reflect the team's core values, as seen in the Paris Saint-Germain kit, presents an opportunity for disruptive innovation in cultural representation within sports.
Where This Applies
- Sports Apparel
- The introduction of performance innovation in sports kits opens up opportunities for disruptive innovation in the sports apparel industry.
- Sports Branding
- The incorporation of symbolic design elements in sports kits creates opportunities for disruptive innovation in the sports branding industry.
- Cultural Representation in Sports
- The embrace of local culture in sports kits presents opportunities for disruptive innovation in the cultural representation within the sports industry.
