WANTED! is a high stakes scavenger hunt set at Paris' Grand Palais. Owning artwork from an established artist is a dream for most consumers, but with incredibly high price points, it can be near impossible to imagine owning an original. This is all changing with a new event put on by the Perrotin Gallery, in which the art establishment is hiding work from artists that include Takashi Murakami, Daniel Arsham.
The event was announced on Instagram, alongside a description that stated "20 artworks by Perrotin artists will be concealed in the empty nave of the Grand Palais. If you find one, you leave with it."
Registration for WANTED! has now closed, and the 20 participants have been selected.
Image Credit: Heison Ho, Hypebae
What Makes This Trend Stand Out
- Art Scavenger Hunt Events
- Businesses can capitalize on the hype of art scavenger hunts as a new form of event marketing.
- Affordable Art Ownership
- Businesses in the art industry can create innovative solutions to make owning original artwork more accessible to a wider audience.
- Social Media as Promotion Tool
- Businesses can leverage social media platforms like Instagram to announce and promote events and create a buzz around their brand.
Sectors Adopting This
- Art Galleries
- Art galleries can organize their own art scavenger hunts to attract new audiences and introduce their artists to potential buyers.
- Event Planning
- Event planning companies can offer unique and innovative scavenger hunt experiences to their clients.
- Marketing
- Marketing companies can create social media campaigns and strategies that utilize the excitement of scavenger hunts to gain attention and engagement for businesses and brands.
