Revolutionary brands Maharishi and Senz° have recently put together a line of unconventional parasol designs that are asymmetrical in shape, as oppose to round. The unique shape offers a weather-proof design that is able to keep its form through the toughest of winds, rain and snow conditions.
Unlike a traditionally round umbrella, the Maharishi and Senz° models are more pointed to one size with a triangular shape. The doomed point provides a durable canopy barrier to keep users dry without compromising on the shape of the design. The umbrella boasts durability in winds as strong as 100- kilometers per hour without buckling. This is ideal for consumers that live in windy or rainy climates searching for an umbrella that is built to last.
What's Driving This Trend
- Asymmetrical Parasol
- Asymmetrical parasol design is a disruptive innovation opportunity for umbrella manufacturers to provide consumers with a durable and resilient design in harsh weather conditions.
- Weather-proof Umbrella
- The weather-proof umbrella is a trend that presents an opportunity for makers of outdoor gear to create more durable and long-lasting products for consumers who face harsh weather conditions.
- Revolutionary Umbrella
- Revolutionary umbrella designs, such as those by Maharishi and Senz°, has the potential to transform the industry by delivering unique, durable, and innovative products that better meet consumer needs.
Who This Affects Most
- Umbrella Manufacturing
- Asymmetrical and weather-proof parasol designs provide disruption opportunities to the umbrella manufacturing industry to enhance the resilience and endurance of products against harsh weather.
- Outdoor Gear
- The trend for weather-proof umbrellas presents an opportunity for makers of outdoor gear to invest in creating innovative and durable products that can endure a range of weather conditions.
- Design and Fashion
- Revolutionary umbrella designs have the potential to transform the fashion and design industry by providing opportunities for creative and unique products with added durability and resilience.
