Parade and Juicy Couture Have Teamed Up
Ellen Smith — December 7, 2020 — Fashion
References: yourparade & hypebae
Parade and Juicy Couture have teamed up for an exciting underwear collaboration targeted at Millennial consumers. Fan-favorite intimates label Parade is known for releasing colorful and comfortable collections that embrace the body positivity movement. Now, this brand has teamed up with Juicy Couture -- the iconic brand of the early 2000s who have been re-establishing themselves in the fashion landscape.
The collection will take on aesthetics from both labels, including Juicy's glitz and glamour, and Parade's sensibilities and comfort. The underwear arrives in multiple colorways and sees Juicy's logo embossed with rhinestones on the rear. Multiple styles are available, ranging from bold to subtle. Any option serves as the ideal gift for the nostalgic consumer.
Image Credit: Parade
The collection will take on aesthetics from both labels, including Juicy's glitz and glamour, and Parade's sensibilities and comfort. The underwear arrives in multiple colorways and sees Juicy's logo embossed with rhinestones on the rear. Multiple styles are available, ranging from bold to subtle. Any option serves as the ideal gift for the nostalgic consumer.
Image Credit: Parade
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