Just when you thought snail mail or "traditional" mail, as it is now called, was getting old, Japan had to go ahead and start using Flying Letter mail as a way to spice up the old letter-writing past time. Most Gen Y and certainly all Gen Z'ers don't even know where to find the physical entity known as the mailbox in their neighborhoods, so this play on the past will provide a fun and creative way to dabble with real letter writing with a real pen.
The letter paper does not allow much room for writing, but it's the mile high thought that counts, right? While the practical use of this does seem quite limited, so are the use of paper planes in general. The Flying Letter is a throwback to childhood and a fun way to launch your mind into a retro letter writing mood.
Key Themes Behind This Trend
- Flying Letter-mail
- The trend of using Flying Letter mail provides a new aspect to traditional snail mail, opening up design and creative opportunities using technology to enhance snail mail experience.
- Retro Letter Writing
- The resurgence of the retro letter-writing trend allows room for creative expression in snail mailing by accommodating pen and paper enthusiasts looking for a physical mailing experience.
- Physical to Digital Integration
- The Flying Letter mail can potentially pave the way for new integrations of digital and physical mail communications through an innovative approach that combines technology and physical mailing.
Where This Applies
- Postal and Courier Services
- The postal and courier services can explore the usage of technology such as drones to enhance the experience of snail mail, delivering letters using Flying Letter mail can be the first step in integrating snail mail with technology.
- Stationery and Paper Goods
- Stationery and paper goods businesses can adapt their products to satisfy the technological aspect of the Flying Letter mail, including designs that depict the journey of the letter or provide intricate fonts that can be deciphered from high above.
- Personalized Gift Industry
- The personalized gift industry can leverage the trend of retro letter writing to create customized handwritten notes in a digital world, allowing consumers to send personalized notes and cards from anywhere in the world in a unique way.
