In an effort to promote hair products, hair care brand Kanechom launched the 'Paper Hair' campaign. Instead of using conventional flyers, Kanechom released textured posters built to represent hair. Each ad features a different type of hair represented by a single sheet paper. Curly hair is shown using strips of curled paper while straight hair is shown using a piece of linearly sliced paper. Other posters went for a more conceptual route by symbolizing types of hair.
Paper Hair was designed and implemented by Brazilian ad agency Filadelfia. Filadelfia had a small budget to work with so they found a way to get common flyers noticed. The quirky posters were placed in beauty salons in Brazil to promote the hair product brand.
Hair-Simulating Poster Ads
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