Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Plant-Based Coffee Cups

The 'Future Smart' Paper Cup from Huhtamaki is Full Renewable

— October 13, 2016 — Eco
The staggering number of single-use coffee cups that are going into the landfill every year has prompted the development of the 'Future Smart' paper cup by packaging manufacturer Huhtamaki.

Purported to be the first 100% renewable cup for takeaway beverages, the 'Future Smart' cup can be used with hot or cold beverages as well as ice cream and even food. The cup is created using plant-based materials that are certified by the Programme for the Endorsement of Forest Certification (PEFC). The paper cup utilized a newly developed polyethylene that's plant-based in order to prevent liquids from permeating the cup too quickly.

The 'Future Smart' cup is described by the brand's Vice President of Innovation, Richard Skidmore: "Huhtamaki’s Future Smart paper cup solution is a giant leap forward in substituting fossil oil-based plastics in packaging with a fully renewable and economical next-generation, plant-based material."
Trend Themes
1. Single-use Packaging - The development of renewable and plant-based materials for coffee cups highlights the trend toward reducing single-use packaging waste.
2. Sustainable Materials - The use of plant-based materials in coffee cup production reflects the growing trend of utilizing sustainable and renewable resources in manufacturing.
3. Circular Economy - The 'Future Smart' cup's closed-loop system, where materials are sourced from renewable forests and can be recycled, aligns with the trend towards building a circular economy in the packaging industry.
Industry Implications
1. Food Service - The food service industry can benefit from adopting renewable and plant-based packaging solutions, aligning with consumer demand for more sustainable alternatives.
2. Packaging Manufacturing - The use of plant-based, renewable materials in coffee cup production presents disruptive innovation opportunities for packaging manufacturers to develop eco-friendly solutions and meet changing consumer preferences.
3. Sustainable Product Development - The development and implementation of renewable and sustainable materials in coffee cup production can create opportunities for companies specializing in sustainable product development and innovation.
5.3
Score
Popularity
Activity
Freshness