Stripped Paper Editorials

The Paper Ballad by Koty 2 is a Twist on a Standard Studio Photoshoot

The Paper Ballad by Koty 2, a photographer based in both Australia and Poland, is a series that puts a twist on the standard studio photoshoot. What makes it particularly interesting is that it does so after the fact. The cold photoshoot is stripped, quite literally, to its essentials. First, the images are shredded and shot in full (or nearly full) and then a corresponding image takes on a more abstract existence.

Starring model Olivia, the Paper Ballad by Koty 2 accentuates the minimal quality of each of the powdery blue looks. Styled by Kazik Stolarczyk, the wardrobe features pieces from the likes of Kas Kryst, Sowik Matyga, HANGER, Anna Obodynska, Nenukko, Monika Blotnicka, Natasha Pavluchenko, Anna Gregory and Celine Paris.

Abstract Studio Photoshoots
Disruptive innovation opportunity: Explore new ways to create abstract and unique studio photoshoots by deconstructing and reconstructing images.
Minimalistic Fashion Photography
Disruptive innovation opportunity: Push the boundaries of fashion photography by emphasizing minimalistic looks and stripping photoshoots down to their essentials.
Creative Recycling Techniques
Disruptive innovation opportunity: Utilize creative recycling techniques, such as shredding and reconstructing images, to bring a fresh and eco-friendly perspective to visual storytelling.

Industries Being Reshaped

Fashion Photography
Disruptive innovation opportunity: Innovate and experiment with new techniques and styles to create visually striking and unconventional fashion photography.
Art and Design
Disruptive innovation opportunity: Combine traditional and digital art mediums to create unique and thought-provoking visual compositions.
Sustainable Fashion
Disruptive innovation opportunity: Promote sustainable fashion by incorporating recycled and upcycled materials into clothing designs and editorial shoots.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 55%
Freshness 8%