In 2025, Pantone and Motorola released devices in the Color of the Year (Mocha Mousse) and in 2026, the multi-year partnership continues with motorola edge 70 becoming available in the Pantone Color of the Year 2026, Cloud Dancer.
“Cloud Dancer reflects a new kind of design mindset, one that celebrates simplicity as strength. It represents a reset for the senses, a moment to slow down and rediscover focus. By softening our surroundings, we make room for what truly matters," said Ruben Castano, VP of Design, Brand and Consumer Experience at Motorola. "That message comes to life through the way we designed motorola edge 70—thin, balanced, and beautifully understated.”
The special-edition device will be added to The Brilliant Collection, which Motorola launched earlier this year in partnership with Swarovski.
Why This Trend Is Growing
- Color-driven Technology Design
- The collaboration between Pantone and Motorola highlights the growing trend of using Color of the Year to guide technology aesthetics, transforming smartphone design into a reflection of cultural and emotional trends.
- Mindfulness-inspired Tech
- The creation of calming smartphones like the motorola edge 70 shows how technology is evolving to include elements that promote mindfulness and focus, emphasizing a shift towards mental well-being.
- Luxury Collaborations in Electronics
- Partnerships, such as the one between Motorola and Swarovski, are making luxury elements accessible in consumer electronics, blurring the lines between tech and high fashion.
Industries Being Reshaped
- Consumer Electronics
- The consumer electronics industry is moving towards integrating aesthetic design elements that satisfy both functional requirements and emotional appeal.
- Fashion and Design
- Fashion and design industries are increasingly intersecting with tech companies, influencing tech product design with trends typically found in the apparel sector.
- Wellness and Lifestyle
- The wellness and lifestyle industry sees potential in incorporating tech devices that contribute to holistic well-being, promoting products that cater to mental health and mindfulness.
