Panera recently collaborated with Google to enable mobile ordering for prospective customers who search using the phrase, “Panera near me.” Users can search “Panera near me” across all of Google’s platforms including Search and Maps. Following the search users will be able to purchase food from the QSR chain for both pickup, delivery, and curbside options. A promotion will run until September 14th, where Panera customers who order on Google will get a 20% reduction in the cost of orders over $20.
Additionally, customers can order through Google Assistant using an iOS or Android device. Orders can be placed by stating, “Hey Google find Panera near me,” following that the user's smartphone will display locations of the QSR chain in their area.
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Key Themes Behind This Trend
- Mobile Ordering
- Disruptive innovation opportunity: Develop a mobile ordering platform for QSR chains to improve convenience and customer experience.
- Voice-activated Ordering
- Disruptive innovation opportunity: Incorporate voice-activated ordering capabilities through virtual assistants to simplify the food ordering process.
- Promotional Partnerships
- Disruptive innovation opportunity: Forge partnerships with popular search engines or digital platforms to offer exclusive promotions and discounts for online orders.
Where This Applies
- Quick-service Restaurants (QSR)
- Disruptive innovation opportunity: Implement mobile ordering features to streamline operations and cater to the growing demand for digital ordering in the fast food industry.
- Technology
- Disruptive innovation opportunity: Develop new technologies and applications that enable seamless integration of mobile and voice-activated ordering for various industries.
- Digital Marketing
- Disruptive innovation opportunity: Create innovative promotional strategies and campaigns that leverage partnerships with search engines and digital platforms to drive online sales.
