You'll never have to choose between a sweet or savory breakfast again with the debut of Hot Pockets' new Pancake Crust product.
Though Hot Pockets may be best known for its frozen pizza-filled pockets, the brand also offers a popular lineup of breakfast pockets wrapped in flaky croissant crusts. Now the brand is taking things to the next level with the debut of Hot Pockets Pancake Crust Stuffed with Bacon, Egg, & Cheese. Just as the name suggests, these tasty breakfast wraps swap the usual Hot Pocket dough for a pillowy pancake batter. The sweet pancake pocket is then filled with a classic breakfast medley of bacon, eggs, and cheese.
The new Pancake Crust product is set to debut in May 2020, with a biscuit variety of the breakfast pocket also on the way.
Image Credit: <i> Hot Pockets.</i>
Why This Trend Is Growing
- Breakfast Convenience Foods
- Opportunity to innovate the use of unconventional crusts for Breakfast convenience foods
- Sweet-savory Hybrids
- Opportunity to innovate and experiment with sweet-savory hybrid flavors
- Alternative Wrapping Techniques
- Opportunity to innovate alternative wrapping materials or techniques to bring new textures to breakfast foods.
Industries Being Reshaped
- Frozen Foods
- Innovation opportunities for frozen breakfast convenience foods with new, creative crusts.
- Fast Food Industry
- Opportunities to innovate on fast food breakfast hybrids, specially by combining sweet and savory.
- Food Packaging Industry
- Opportunity for food packaging industry to develop new wrapping materials or techniques that enable new textures on breakfast foods.
