A carpet printed to look like an underground infestation of bugs and dirt was the focal point of a Panasonic Vacuum cleaner promotion that placed the unusually printed carpets in malls and other public areas.
Response to the insect carpet was evident from the number of people who posed for photos using the carpet as a prop. This interactive Panasonic Vacuum cleaner promotion yielded record sales of vacuums in the months that it was in place.
Implications - The Panasonic will change the way that you clean your place, but it's the ad for it that has people turning their heads. Innovative ads like this have the power to make people see the world around them in a new light.