Palace Skateboards, a popular brand among male youth in the UK and outside, expanded its collection with a series of retro looks that remember its roots.
The editorial for the 2016 Fall/Winter collection features Blondey McCoy as its muse, a teenage skater who's also an artist and designer. The pieces that he models speak to a vintage UK vibe, which is further enhanced by Palaces Skateboards' stylized photography. Included are a number of colorful sports jackets, waffle-textured long-sleeves, flannel shirts, branded tracksuits and illustrated sweaters.
In addition to this are accessories like hats and cross body bags, all of which carry the same retro aesthetic as the apparel. Throughput each image in the editorial from Palace Skateboards, Blondey McCoy poses causally and makes his closeness to the brand evident by flipping off the middle finger playfully or grinning widely with a gold front tooth exposed.
Key Themes Behind This Trend
- Vintage Apparel
- Opportunity for apparel companies to explore and revive retro fashion styles.
- Youth Culture Marketing
- Opportunity for marketers to tap into the influence of young skaters and streetwear culture.
- Skateboard Influencer Collaborations
- Opportunity for skateboard companies to partner with popular skaters for promotional campaigns.
Where This Applies
- Apparel
- Apparel companies can explore marketing and production of retro and vintage styles targeted at youth culture.
- Marketing
- Marketing firms can focus on youth culture and streetwear trends to influence purchasing behavior.
- Skateboard
- Skateboard companies can seek collaborations with famous skateboarders to promote their brands and products.
