Most car campaigns you see are pretty bare bones. If they are print, they feature an image of the vehicle driving along a seaside highway with all the pricing specs underneath. If it is a commercial, it shows a car driving along a seaside highway with all the pricing specs underneath. How exciting.
The painted BMW ads by Leonardo Tezcucano, however, offer a refreshing angle to vehicle marketing.
With a larger element of ambiguity present, the painted BMW ads provide a feast for the eyes while you are checking out the latest model of luxury sedan. Who needs to know what kind of engine it houses when you can see it superimposed on a beautifully painted swimming pool?
Why This Trend Is Growing
- Ambiguous Auto Ads
- New trend of incorporating abstract paintings in car ads as compared to conventional automobile advertisement methods.
- Creative Auto Marketing
- New marketing psychology trends of focusing more on visuals than descriptions while promoting high-end cars.
- Artistic Automobile Advertising
- A new trend of revamping automobile industry's advertising game by taking aid from artistic minds.
Industries Being Reshaped
- Automobiles
- BMW and other luxury car manufacturers should introduce more artistic and creative ads to promote their products and to differentiate themselves in the market.
- Art and Design
- In a similar vein to painting cars, most industries can leverage the talents of artists and designers to breathe new life into their advertising campaigns.
- Marketing and Advertising
- Marketers can leverage the power of art and creativity to better engage customers, differentiate themselves, and create more memorable advertising campaigns.
