Paint marker brand Krink teamed up with the iconic Tiffany & Co to collaborate on a trio of K-60 Paint Markers in White, Silver and the trademarked Tiffany Blue. This limited-time set of markers puts the unmistakable brand color alongside Krink's favorite silver and a timeless white.
The luxe paint marker trio is packed into a co-branded flannel within a custom silver box. This exclusive boxed set can only be found at Tiffany & Co.'s brand exhibition, Vision and Virtuosity, at Saatchi Gallery in London. This exhibition was created to spotlight the brand's story through a series of collaborations and limited editions. As part of the exhibition, hundreds of unique objects are paying tribute to Tiffany's 185 years and 150th year in London.
What Makes This Trend Stand Out
- Co-branding Limited Edition
- Opportunity for brands to collaborate and create limited edition products that offer exclusivity and attract collectors.
- Luxury Art Supplies
- Growing market for high-end art supplies that are designed for collectors and artists seeking premium materials.
- Exhibition Retail
- Creating special retail experiences around exhibitions can provide a unique opportunity to sell exclusive products and showcase brand collaborations.
Sectors Adopting This
- Art Supplies
- Co-branding with luxury brands creates opportunities for paint marker brands to target high-end art supplies market.
- Retail
- Collaborations with exhibitions create opportunities for retailers to offer exclusive products as part of a special exhibition experience.
- Luxury Goods
- Opportunities for luxury brands to collaborate with other high-end brands to create exclusive products that can be sold as collector's items.
