PaintDancing.com is basically dancing and painting at the same time - yes the SAME time. The purpose - well why the heck not!
I totally love this as it really appeals to my sense of humour and idea of fun - the video says it all :-)
Implications - An activity like this combines creativity with a sense of wildly uninhibited fun, and would definitely appeal to the modern consumer who feels trapped in a life that doesn't offer much opportunity to break free creatively. A company that offers some kind of escape or creative outlet to frustrated people would definitely be providing a service that would be met with no small amount of appreciation.