Blunt Bleached Editorials

The Pages Digital Snowstorm Photoshoot Depicts Pale Shades Only

The Pages Digital editorial titled "Snowstorm" is currently being featured in the magazine's December 2014 edition. Model Abbie Weir is at the fore of the exceptionally pale photoshoot which provides a nod to its title via an assortment of light, ivory-hued pieces.

Stylist Ricky James Flynn coordinated this collection of colorless apparel. In each image taken by photographer Michelle Tran, Weir posed in cream and off-white pieces, showcasing the beauty of classic, crisp ensembles that will remain relevant far into the future.

Hair and make up expert Kristyan Low contributed to the captivating nature of this Pages Digital spread with full, blown out tresses and loose flowing waves. With a blunt medium-level cut, Low made Weir come across as markedly modern and current for readers.

Pale Shades Fashion
There is an opportunity for the fashion industry to create collections that use only light, ivory-hued pieces.
Classic White Apparel
There is potential for disruptive innovation in creating modern, crisp white ensembles that remain relevant and timeless.
Digital Editorials
There is an opportunity for the publishing industry to create more provocative and captivating digital editorials.

Where This Applies

Fashion
The fashion industry can take inspiration from this editorial and create a collection that focuses on pale shades.
Beauty
The beauty industry can take inspiration from the blunt medium-level cut and create modern hairstyles that accentuate the fullness and volume of hair.
Publishing
The publishing industry can take inspiration from this digital editorial and create more provocative and captivating digital spreads that challenge creative boundaries.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 34%
Freshness 8%