Legendary Guitar Pickups

These PAF Humbucker Pickups Deliver the Holy Grail of Guitar Sounds

Guitar tech and engineer Tom Doyle -- who worked with the legendary guitar virtuoso and innovator Les Paul for nearly half a century -- has developed a set of PAF humbucker pickups. The project was begun by Les Paul himself, but the great guitar master died five years ago. After his death, Doyle took it upon himself to see the project through. The end result is a guitar pickup that offers high impedance along with a clear, dynamic sparkle.

In search of the Holy Grail guitar tone, Doyle developed these PAF humbucker pickups, which offer "an extraordinary combination of clarity and warmth, sweetness and definition, all with a fidelity that captures every nuance of the player and their guitar."

The limited edition pickups are hand-made to order and cost between $500 and $535 depending on the finish.

PAF Humbucker Pickups
The development of PAF humbucker pickups provides an opportunity for disruption in the guitar pickup industry.
Clarity and Warmth
The pursuit of an extraordinary combination of clarity and warmth in guitar tone opens doors for disruptive innovations in the music technology sector.
Hand-made Limited Editions
The demand for hand-made limited edition guitar pickups signals an opportunity for disruption in the luxury guitar accessory market.

Where This Applies

Guitar Pickup
The development of PAF humbucker pickups provides an opportunity for disruption in the guitar pickup industry.
Music Technology
The pursuit of an extraordinary combination of clarity and warmth in guitar tone opens doors for disruptive innovations in the music technology sector.
Luxury Guitar Accessory
The demand for hand-made limited edition guitar pickups signals an opportunity for disruption in the luxury guitar accessory market.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 65%
Freshness 8%