I'm loving this bitten and bound photo shoot by Paco Serinelli for Banda de Rodadura of Barcelona. The leather handbag and accessories company enlisted Serinelli for this product shoot, which features model Hanna Vicen all tied up in Banda de Rodadura belts and bags.
Click through the gallery above to see more images from Paco Serinelli's bondage-inspired Banda de Rodadura shoot, and keep clicking for more tied-up features.
Implications - Consumers have become apathetic towards conventional marketing tactics as similar ideas and images have saturated media outlets. Marketers are now reliant on shockvertising campaigns, such as this bondage-inspired photo shoot, to garner the attention of the general public. These campaigns are effective because they cause controversy, which in turn spreads word of a product on a viral level.
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