Co-Branded Juxtaposing Streetwear

PACCBET Joins Hi-Tec Sportswear on a Collaborative Capsule

Gosha Robchinskiy introduces the fifth collaborative capsule complete in alongside PACCBET for the fashion label 'Hi-Tec Sportswear.' The joint collection is comprised of silhouettes such as long sleeve shirts, socks, caps, and footwear. The main design element stems from a juxtaposing inspiration, boasting bold graphic details alongside the muted branding accents of PACCBET and Rassvet.

The result of the boldly charged and discreet details introduced the first-ever PACCBET apparel silhouette. Additionally, some of the footwear selections include the HI-TEC 'Squash Shoe' that originated in 1974 and the Hybrid Loafer constructed from premium leather materials. The collaborative PACCBET x HI-TEC Sportswear Spring/Summer 2019 collection is set to drop later this year in April at select retail locations include Dover Street Market.

Juxtaposing Collaborations
Creating unique collaborations by combining contrasting design elements offers new opportunities for limited edition collections.
Old Meets New
Updating retro designs with modern twists provides fresh takes on classic products in the fashion industry.
Branding Accents
Using muted branding accents along with bold design features presents opportunities for subtle yet effective brand recognition.

Sectors Adopting This

Fashion
The fashion industry can benefit from creating unique collaborations and updating retro designs with modern twists to capture consumer interest.
Footwear
Shoe companies can explore opportunities to update classic designs with modern materials and technology while incorporating branding accents.
Retail
Retailers can increase sales by offering limited edition collaborative collections that appeal to consumers looking for unique and exclusive products.
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MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
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Activity 25%
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