The Oyster 'Hello Kitty' editorial is a quirky photoshoot, to say the very least. It centers around model Maria Palm, who appears to have been sedated to hilarious effect. Dazed and confused, as the saying goes, the brunette beauty woozily roams around the cottage in outfits that somehow manage to complement and contradict the setting simultaneously. Considering that the looks are a nod to Japanese street fashion, which the title alludes to, this should come as no surprise.
Shot by photographer Colin Dodgson for the 100 issue of the magazine, the Oyster 'Hello Kitty' editorial was styled by creative director Stevie Dance. Dance went with a whimsical wardrobe filled with the likes of Proenza Schouler, Miu Miu, Hermès, Reebok, Mary Katrantzou, Rag & Bones, Acne, Haider Ackermann, Jason Wu and Chanel.
Key Themes Behind This Trend
- Quirky Editorials
- Opportunity for fashion brands to experiment with unconventional photoshoots that make use of surrealism or unexpected subject matter and marketing decisions that rely on absurdity for attention.
- Japanese Street Fashion Nostalgia
- Opportunity for fashion brands to revive street fashion trends from different time periods and modernize them with a contemporary twist while borrowing elements from subcultures and alternative fashion aesthetics.
- Surrealistic Branding
- Opportunity for fashion brands to incorporate absurd, unexpected, and slightly surrealistic elements in their branding and marketing strategies to stand out in an oversaturated industry that is often accused of taking itself too seriously.
Where This Applies
- Fashion
- Fashion companies can experiment with unconventional photoshoots, tap into nostalgia, and incorporate surrealistic elements to stand out in an oversaturated market.
- Photography
- Photographers can explore creative and unconventional photoshoot ideas, including those involving absurd and surrealistic elements, which could have significant potential for the fashion market.
- Magazine Publications
- Magazine editors can challenge cultural norms and standards with surrealistic, provocative, and even bizarre visual content that's daring and refreshing compared to cookie-cutter fashion editorials.
