Multi-Purpose Transforming Bags

The OWLBAG Changes Shape to Meet Your Every Need

The OWLBAG is a modern and stylish bag that is unique in the face of its competition. What is unique about The OWLBAG is that it is actually made up of four bags, and each one can be used along with the others -- or separately -- to suit your needs.

The OWLBAG serves as a rucksack, a tote, a messenger bag, and for the more fashion-forward, a bag called ‘sack-mode.’ OWLBAG is a highly functional product made for people on the go, and was created to do everything that may be needed of it.

With production in the hands of QWSTION, a top-notch Zurich-based bag brand, quality will be excellent. There is an optional tech-feature, which enhances the OWLBAG with Bluetooth proximity that allows the owner to more easily locate their bag, and a Smart Power Bank for some portable power.

The OWLBAG is now entering production, and is set for delivery as early as September 2016.

Modular Bag Design
There is an opportunity for brands to develop modular bag designs that allow users to customize the bag for different purposes.
Multi-functionality
Brands can explore the concept of creating versatile bags that can transform into different styles to meet the diverse needs of consumers.
Smart Bag Technology
There is potential for the integration of smart technology into bags, such as Bluetooth proximity features and portable power banks.

Industries Being Reshaped

Fashion Accessories
Fashion accessory brands can explore the creation of multi-purpose bags that offer both style and functionality.
Travel and Luggage
The travel and luggage industry can develop modular bags that adapt to different travel needs, such as backpacks, totes, and messenger bags.
Technology and Gadgets
Brands in the technology and gadgets industry can explore the integration of smart features into bags, providing additional functionality for consumers.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 92%
Freshness 8%

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