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Exclusive Rapper Bomber Jackets

This OVO Tour Jacket Celebrates Drake and Migos

— August 6, 2018 — Fashion
Now that Toronto rapper Drake is set to begin his tour with Georgia-based hip hop trio Migos, an exclusive OVO tour jacket was revealed, which is said to be limited to members of the rapper's crew.

The OVO tour jacket features an elaborate design, with Drake's self-proclaimed nickname, "The Boy" included on a patch on one side of the chest, along with the Canadian, US, and UK flags. On the other side of the chest the OVO owl motif is included in a bold fashion. The name of the label, October's Very Own, is spelled out along the tops of the shoulders. Also featured on the jacket is the name of Drake's most recent album, 'Scorpion,' the year of its release, as well as the name of the tour, 'Aubery & The Three Migos.'


Image Credit: Oliver El-Khatib / OVO
Trend Themes
1. Exclusive Rapper Bomber Jackets - The trend of creating exclusive rapper bomber jackets for tours and events provides an opportunity for brands to collaborate with popular hip hop artists and create limited edition apparel.
2. Elaborate Design Personalization - The trend of incorporating intricate designs and personalization elements on jackets allows for customization and unique branding opportunities for fashion and streetwear industries.
3. Limited Edition Collaborations - The trend of limited edition collaborations between clothing brands and musicians gives rise to exclusive merchandise and fosters brand loyalty and awareness among fans and collectors.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of exclusive rapper bomber jackets by partnering with popular artists to create limited edition streetwear collections.
2. Streetwear - The streetwear industry can explore the trend of elaborate design personalization on jackets to offer unique and customizable products that appeal to fashion-forward consumers.
3. Music Merchandise - The music merchandise industry can leverage the trend of limited edition collaborations to create exclusive apparel that resonates with fans and generates additional revenue streams for artists.
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