The minimalist movement has been dominating the design world as designer labels eliminate the presence of logos, prompting Reebok to design a pair of over-branded sneakers, that serve as an alternative to minimalism.
In addition to their unconventional branding, these shoes offer the wearer optimal comfort, as they re-vamped the brand's popular 'colette-exclusive Club C 85' sneaker. In this new variation, the white leather upper of the shoe has been re-imagined with "rose cloud" pink lettering that reads Reebok's text logo. The entirety of the shoe has been branded, except for the tongue and laces, which remain white.
These over-branded sneakers would appeal to someone looking for something a little different than what's typically offered of the sneaker world.