Outside the Lines isn’t your typical coloring book. Instead of the regular Disney Princesses drawings, this coloring book features creative contributions from many artists such as Amy S. Kauffman or Brian Rea.
The book was curated by author Souris Hong-Porretta, who noticed that her daughter was drawn to more visually stimulating art (such as Warhol prints), than what was available to her target market. So, if you’ve got a little one who you’re grooming to be the next Warhol or Lichtenstein, definitely try paving their way with this quirky, ultra-creative coloring book. If you’re an adult who appreciates art and embraces the inner child in you, then this book is the perfect activity.
Why This Trend Is Growing
- Artistic Coloring Books
- The trend of publishing artistic coloring books for adults and children can be seen as a disruptive innovation in the traditional coloring industry, providing an innovative, creative, and therapeutic way to engage customers.
- Curated Content
- The trend of curating content from well-known artists instead of traditional illustrations creates disruptive innovation opportunities within the coloring book industry, as it allows for collaborations with unique and inspiring artists.
- Therapeutic Activities
- The trend of promoting coloring books as a therapeutic activity for adults highlights a disruptive innovation opportunity in the wellness and mindfulness industry, where more creative and engaging activities can be introduced for people looking to unwind and relax.
Industries Being Reshaped
- Publishing
- The rise of artistic coloring books presents an opportunity for the publishing industry to innovate and introduce new forms of content creation and distribution, possibly leading to the creation of new publications and sales channels.
- Art and Creative Industries
- The trend of curating content from well-known artists and illustrators for coloring books can disrupt the traditional art and creative industries, as collaborations between artists and brands can lead to new forms of revenue and exposure.
- Wellness and Mindfulness
- The promotion of coloring books as a therapeutic activity for adults creates disruptive innovation opportunities in the wellness and mindfulness industry, as it allows for the creation of more engaging and creative relaxation activities and the introduction of new products and services.
