Gender-Neutral Liberating Fall Fashion

TOMBOGO Showcases the Outside the Box Capsule for FW22

TOMBOGO introduces the newest collection designed for the Fall/Winter 2022 season entitled 'Outside the Box.' Just as the name suggests, the designs are meant to be liberating comprised of 10 pieces in total. The fashion label works together with PORTL, a hologram company to showcase the new pieces along with a live show in person.

The seasonal designs are all gender-neutral and meant to explore the high demands that stem from the fashion industry, which are also the same elements that pushed Bogo's career further. He speaks about the new capsule, explaining that “I want to show that I’ve learned a lot from this process, but I also want to break out of the conventional traditions of a fashion week show. The concept is a hologram and it’s outside the box.”

Image Credit: TOMBOGO

Gender-neutral Fashion
Opportunity to disrupt the traditional gender binary in the fashion industry and cater to a larger audience.
Hologram Technology
Opportunity to incorporate hologram technology into fashion shows and presentations for a unique and immersive experience.
Outside-the-box Designs
Opportunity to push the boundaries of traditional fashion designs and explore new and unconventional ideas.

Industries Being Reshaped

Fashion and Apparel
The fashion and apparel industry can embrace gender-neutral designs and adopt new technologies to create innovative and memorable experiences for customers.
Technology
The technology industry can work on developing new hologram technology and other innovative tools to disrupt the traditional fashion presentation format and enhance the customer experience.
Media and Entertainment
The media and entertainment industry can collaborate with fashion companies to create immersive content and coverage of unique fashion shows and events utilizing hologram technology and unconventional designs.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 43%
Freshness 12%