Boohoo is an online fashion company and earlier this year, it launched a festival outfit challenge on the TikTok platform. The brand's collections appeal to Millenials and Gen Z with style-forward, edgy and attention-captivating clothing. For festival-goers and consumers looking to spice up their wardrobe, the Boohoo e-commerce platform is a worthwhile destination to visit.
To spike engagement for its online-only platform, the fashion company posted a festival outfit challenge on TikTok. Users who were interested in participating had to follow Boohoo's account, film their best festival look and then post it on the platform with the #BoohooFestivalChallenge hashtag. The winner won 1,000 dollars to be spent exclusively at the Boohoo online store.
One instance of many, this outfit challenge embraces an interactive marketing technique that has been made popular by the short-form video platform TikTok.