Eddie Bauer Adventure Club is expanding outdoor hospitality networks with Trail Partners, a program that lets owners use club credits beyond the brand’s dedicated Basecamp properties. Under Canvas is the first partner, providing members access to 18 properties across North America, including locations near Yellowstone, Yosemite, Zion and the Grand Canyon. Members can apply credits toward eligible stays and excursion add-ons through the club’s travel agency.
The network gives members greater flexibility while allowing Eddie Bauer Adventure Club to rapidly broaden its destination portfolio without developing a dedicated property in every market. For Travel + Leisure Co., partnerships with established outdoor hospitality operators can make membership more valuable and encourage continued credit usage. Under Canvas gains access to a community already interested in outdoor travel, while Eddie Bauer extends its lifestyle identity beyond apparel and gear into accommodations, experiences and recurring travel relationships.
Image Credit: Travel + Leisure Co
What Makes This Trend Stand Out
- Partner-powered Hospitality
- Asset-light alliances between lifestyle brands and established lodging operators create faster geographic expansion while reducing the cost and risk of property development.
- Credit-based Travel Clubs
- Flexible member credits that span stays and excursions can deepen recurring engagement by turning travel benefits into a broader ecosystem of redeemable experiences.
- Outdoor Lifestyle Extensions
- Apparel and gear brands are evolving into experience platforms where accommodations, guided activities and destination access reinforce brand identity beyond products.
Sectors Adopting This
- Outdoor Hospitality
- Glamping and nature-based lodging providers gain new distribution channels by integrating with membership communities already primed for adventure travel.
- Travel Memberships
- Subscription and vacation-club models become more valuable when partner networks expand redemption options across destinations, lodging styles and add-on experiences.
- Experiential Retail
- Retail brands can strengthen loyalty by connecting product affinity with bookable travel, creating a bridge between commerce, community and lifestyle services.
