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Sony's Outdoor Art Show Had People in Canoes Try to Spot Waldo on a Canvas

 - Jul 22, 2014
References: sony & huffingtonpost
Sony recently set up an unusual outdoor art show in Southwark Lake, literally taking art to new depths. However, the art itself isn't anything that would go over your head, since the public installation featured the work from Martin Handford, the creator of Where's Waldo.

To make the exhibition even more intriguing, the public was invited to hop in a boat and try and spot Waldo using the new high-zoom HX60V or the HX400V camera from Sony, showing off the incredible power of the cameras from about 20 meters away. To encourage some photo-taking, Sony also challenged people to be the quickest to snap a photo of Waldo to win both a camera and a painting—it sure pays to have the peepers of an eagle, or a Sony camera in hand.