The summer season is a perfect time to fly kites at the beach, and Way Up High in Out Magazine June/July 2011 is an editorial that showcases that very phenomenon. Models Sebastian Sauve, Philipp Bierbaum and William Potter are photographed having fun at the beach, flying kites and climbing trees like kids.
Photographer Thomas Giddings and fashion editor Grant Woolhead combine creative forces for the Out Magazine editorial. Woolhead selected an array of separates from Prada, Burberry Prorsum and Marc Jacobs that include leather pants, fleece vests, plaid pants, wild animal-print shorts and netted shirts.
Way Up High in Out Magazine June/July 2011 is the exact sort of pictorial that gets us pumped about the dog days of summer at the beach.
What's Driving This Trend
- Beach Activities
- There is an opportunity for disruptive innovation in creating new beach activities that are not only fun but also eco-friendly.
- Photography and Fashion
- There is an opportunity for disruptive innovation in the intersection of photography and fashion by combining creative forces and exploring new concepts.
- Nostalgia
- There is an opportunity for disruptive innovation in catering to consumers seeking to revisit nostalgic activities and experiences from their childhood, such as kite-flying, in a modern way.
Who This Affects Most
- Eco-tourism
- The eco-tourism industry could capitalize on the trend of beach activities by offering new, sustainable experiences that combine leisure and eco-consciousness.
- Fashion and Photography
- The fashion and photography industry has an opportunity to collaborate and produce innovative editorial content that captures the essence of summer beach activities in an original and inspiring way.
- Recreational Equipment
- The recreational equipment industry can capitalize on the nostalgia trend by creating modern versions of classic recreational activities that bring back childhood memories while incorporating contemporary design and technology.
